Surf Heritage – Modern fits. Legendary roots.

Surf Heritage – Beach-to-street looks reinvented

Our Surf Heritage collection brings the relaxed energy of the coast into your personal look. Inspired by the iconic surf and streetwear styles of the 90s and early 2000s, the trend combines vintage graphics, sun-faded colours and relaxed fits with modern silhouettes. Discover authentic surf-style-inspired streetwear from Rip Curl, Quiksilver, Billabong, Roxy and DEUS Ex Machina, plus matching footwear and accessories from Vans, Birkenstock, Oakley, CHPO and Rusty. The result: relaxed beach-to-street looks with plenty of Coastal Crush vibes.

Top features and comfortable materials

Material and wearing comfort

Authentic streetwear feels like a favourite piece. Soft cotton fabrics, breathable materials for warm days and cosy fleece for autumnal days ensure maximum comfort – at the beach, on the road or in the city. The combination of comfort, functionality and a laid-back look makes Surf Heritage a style that works far beyond the beach.

Fit and cuts

The Surf Heritage look thrives on relaxed and oversized fits. Loosely cut tees, hoodies, pants and baggy shorts allow for maximum freedom of movement and give the trend its easygoing character. These relaxed silhouettes are what make all the difference – creating a natural look that never feels over-styled.

Current surf and streetwear trends

Vintage graphics, logos and authentic designs from legendary surf brands define the current season. Washed-out colours, acid-washed finishes and retro details give the looks their unmistakable heritage character. Graphic tees, hoodies, caps, pants and denim styles that interpret the trend in a modern way are particularly in demand.

How to find your Surf Heritage style

Your style guide

Surf Heritage bridges the worlds of surf, skate and streetwear. Combine nostalgic heritage pieces with modern essentials to create looks that are authentic and on trend at the same time. Skate shoes from Vans, sandals from Birkenstock or accessories from Oakley and CHPO complete the style perfectly. If you want to dive deeper into the trend, our Blue World Story on the Surf Heritage style has more background, inspiration and styling tips.

Outfits for every season

On warm days, graphic tees, tops, loose shirts, baggy shorts and flip-flops create a relaxed coastal look. When temperatures drop, hoodies, denim, relaxed pants and layering combinations come into play. This keeps the Surf Heritage style relevant and versatile all year round.

Outfit combinations

Surf Heritage works best as a complete look. Combine graphic tees, hoodies or loose shirts with relaxed pants, denim or baggy shorts and round out your outfit with matching accessories and footwear – it's the interplay of silhouettes, materials and accessories that truly defines the relaxed beach-to-street style. Vintage graphics, sun-faded colours and relaxed fits give the look its authentic Surf Heritage character and bring the laid-back aesthetic of legendary surf brands into the present.

Discover the Surf Heritage collection

From graphic tees and hoodies to pants, denim and caps, through to bags, shoes, mules, flip-flops and sunglasses: the Blue Tomato Surf Heritage collection brings together the most important elements of the trend in a curated selection from leading surf and streetwear brands. Discover new favourite pieces from Rip Curl, Quiksilver, Billabong, Roxy, DEUS Ex Machina, Vans, Birkenstock, Oakley, CHPO and Rusty and put together complete looks that authentically interpret Surf Heritage.

Q&A: Frequently asked questions about Surf Heritage streetwear

What defines the Surf Heritage trend in the fashion world?

Surf Heritage combines the design codes of surf and skate culture from the 90s and early 2000s with modern streetwear silhouettes. The hallmarks are vintage graphics, washed-out colours, relaxed fits, laid-back layering and an easygoing beach-to-street approach.

Which brands stand for authentic Surf Heritage styles?

The most defining brands of the trend include Rip Curl, Quiksilver, Billabong, Roxy, DEUS Ex Machina and Rusty. The look is complemented by footwear from Vans and Birkenstock as well as accessories from Oakley and CHPO.

Which products belong to the Surf Heritage look?

The most important Surf Heritage essentials include graphic tees, hoodies, tops, caps, pants, denim, bags, skate shoes, mules, flip-flops and sunglasses. Together with the surf-style-inspired designs, they make up relaxed complete outfits with an authentic heritage vibe. Particularly popular are combinations of vintage graphics, relaxed fits and accessories that underline the signature beach-to-street look.

How do I style Surf Heritage streetwear in everyday life?

The key lies in relaxed fits and smart layering. Combine a vintage-inspired graphic tee with baggy shorts or washed denim pants and layer the look with a shirt or a faded hoodie. Skate shoes from Vans, sandals from Birkenstock or accessories from Oakley and CHPO round off your outfit and deliver a relaxed Surf Heritage style that works beautifully in the city, on the road or in your free time – beach vibes included!