Oakley

Oakley: Performance through technological expertise

Oakley is one of the most popular outdoor and sports brands around, and has been shaping the snowboard, freeski, and bike scene for decades. The story of Oakley began in 1975 in a garage in California: Jim Jannard, who had spent years trading motorcycle parts, wanted to bring his ideas to life and develop products that truly perform and look the part. What started with an innovative motorcycle grip later went on to revolutionise high-performance eyewear and outdoor sports equipment worldwide. Today, Oakley is synonymous with high-quality, functional sports and eyewear for outdoor activities, recreational and professional sports alike.

Oakley's innovative DIY philosophy

Known for relentless innovation and durability, Oakley has set new standards with milestones like the first cylindrical motocross goggle (O Frame®) and the introduction of interchangeable lenses. Along the way, they never let trends or sceptics distract them. Oakley's philosophy is simple: identify needs and opportunities, invent solutions, and shape them into visually compelling products.

The Oakley range at Blue Tomato

Sunglasses

The variety of Oakley eyewear is impressive and covers every need — whether for biking, running, hiking, or as a sporty fashion statement with a streetwear outfit: Oakley sunglasses combine High-Definition Optics® (HDO®) with iconic designs like the Holbrook or Sutro models, offering 100% UV protection and unmatched optical clarity.

Snowboard and freeski equipment

Optimal performance even in extreme conditions: Oakley snowboard goggles and ski goggles deliver superior contrast enhancement in the snow thanks to PRIZM™ technology. Functional yet comfortable snowboard helmets and ski helmets provide the protection you need on the mountain.

Clothing and snowwear

Oakley's clothing line is every bit as impressive as their eyewear and snow equipment. Where it says Oakley, you get Oakley. From snowboard jackets and ski jackets with high waterproof ratings to the iconic Oakley logo hoodies and T-shirts — Oakley's streetwear and winter clothing impresses with functional tech features and a modern, at times timeless aesthetic, always in that unmistakable Oakley style.

Accessories and bags

Practical, functional details and high-quality craftsmanship all in one: explore our range of robust and versatile Oakley bags as well as stylish beanies and caps for on the go.

Bike and skate gear

For trail and rail enthusiasts alike, Oakley offers specialised MTB protective gear and bikewear, while Oakley's skate helmets deliver optimal protection in the park.

Game-changing technologies

Oakley leads the way in materials research. Technologies like PRIZM™ optimise vision for specific environments, while the frame material O Matter™ delivers lightness and durability. Find out everything about the technology behind these groundbreaking lenses in our Blue World Story on Oakley PRIZM™.

FAQs about Oakley

What activities is Oakley best suited for?

Oakley specialises in action and outdoor sports like snowboarding, skiing, mountain biking, and skating, but also offers high-quality lifestyle products for everyday use.

How does Oakley clothing fit?

Oakley offers snowwear in several fits — from slim (close to the body, plenty of freedom of movement) to regular, all the way to baggy (streetwear-inspired, extra room). Which fit works best for you depends on your style and your discipline.

What makes PRIZM™ lenses so special?

PRIZM™ is a bioengineering technology that enhances colours and contrasts to make more detail visible. The different lenses also allow adaptation to changing light conditions. The result: better vision, less eye fatigue — and most likely more performance, or simply more fun.

Your next adventure with Oakley

Oakley has your back whether you're carving through powder in winter, hitting the bike trails in summer, or just want to be properly equipped for sport all year round. Gear that even the world's best rely on. At Blue Tomato, we love Oakley for the outstanding quality and timeless style that's been part of the scene for over 30 years.

You’ll find the latest Oakley collections at Blue Tomato – and you might just spot your favourite piece for amazing outdoor adventures on your board, bike, trail, rail, or wherever you’re heading!