SANTA CRUZ: POP-ART SKATEBOARDS FROM CALIFORNIA
A screaming blue face that roars out of a hand... it can be no other than the Santa Cruz logo. It's not surprising. After all, the brand from the iconic city on the California coast is not exactly known for keeping things quiet. The Santa Cruz Skateboards are famous worldwide for their Pop-Art decks and slammin' style. Thanks to this brand, you can skate colourfully and happily around your hood. Think palm trees, skulls, flowers, monsters and lunchbags. Originally created by iconic Pop-Art design veteran, Jim Phillips, his son Jimbo has now replaced him in the creative department. Also good to know: the Everslick is back! The legendary 1989 skateboard was the first to feature a plastic coating on the underside of the board.
SANTA CRUZ TAKES STREETWEAR ONE SLIDE FURTHER!
The brand was founded in 1973 by Rick Novak, Doug Haut and Jay Shiurman. The three surfers followed the motto 'Slide further - slide faster' right from the start, meaning they didn't stop at producing accessories such as wheels, slimline rails and griptape. Santa Cruz also provides us with equipment for different extreme and fun sports. In addition to its iconic skateboards and longboards, Blue Tomato has various highlights from the Californian label among its collection. What's more: with their exclusive snowboards you are sure to turn heads on the piste. The same goes for Santa Cruz streetwear. Like the rest of the range, the cult T-shirts, hoodies and jackets feature hot prints and crazy pimped-up designs.
A MUSEUM FOR ARTWORK WITH WHEELS
The NHS Skate Museum in Santa Cruz, California, presents the beginnings and 40+ years of the brand's success story. Movies, photos, product innovations, private collections and rare skateboards take a visit to this museum to the next level of skateboarding. Interesting info for skateholics: the museum space was created by skaters for skaters.