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The Dudes – Art and humour meet streetwear from Berlin

What happens when a group of friends in Berlin decide to put art on clothes? The Dudes. Since 2010, the label has stood for streetwear that stands out rather than just looking good – illustrated by co-founder Mcbess in his unmistakable retro cartoon style. The Dudes’ T-shirts, hoodies, jackets and accessories are more than just clothing: every piece tells a story, set in surreal worlds full of music, striking characters and the iconic mascot Fucky the Bear. The Dudes’ collections are deliberately produced in limited editions, using organic cotton and recycled polyester, and manufactured under fair trade conditions.

Tomato Salad Days Collection – The Dudes x Blue Tomato

The Tomato Salad Days Collection is the exclusive collaboration between The Dudes and Blue Tomato. Inspired by the carefree “Salad Days” of youth, it combines Mcbess’s artwork with limited-edition drops packed with details – from patches to NFC applications on shirts that link to background info, interviews and other products, right through to fun collectible items. Art, humour and friendship in wearable form.

Discover The Dudes at Blue Tomato online and in-store

At Blue Tomato, you’ll find The Dudes styles online and in selected shops – from classic tees to exclusive drops like the Tomato Salad Days collection.