Burton

Burton – a piece of snowboarding history

Standing Sideways Since 1977 Burton is a true veteran of snowboarding history and was founded by Jake Burton Carpenter in 1977 . Jake played an important role in transforming snowboarding from a backyard hobby in to a sport with international recognition. Years of experience, countless innovations , plenty of quality checks and deep technical know-how have led Burton to remain one of the leading pioneers of the snowboarding industry throughout the years.

Sustainability

As snowboarders, we love outdoor sports. That's why sustainability plays a major role here. As with Blue Tomato, sustainability is also a top priority at Burton. Burton has been a certified B Corporation™ since 2019. Under the motto "Use business as a force for good", companies voluntarily undertake to comply with high environmental and social standards. Of course, in addition to Blue Tomato, Burton also supports POW - Protect Our Winters . Jeremy Jones' non-profit organisation that campaigns against climate change.

You love Burton? So does Blue Tomato!

Are you looking for the ultimate set up? You can find countless boards, bindings and boots by Burton in our shops! Whether you're a rookie or pro, like our team rider Anna Gasser , male or female , a powder -hound or park -rat… we have something for every style. If you're looking for some matching outerwear for unlimited riding fun, you'll find just what you need in our softgoods corner! And if you want to rock Burton both on and off the pistes, our streetwear section has everything you could possibly imagine!

To make sure you don't get lost in our huge Burton selection , here's a quick overview :

• Accessories : caps, beanies, bags, belts, socks and more
• Boardbags
• Tools
• Protectors
• Backpacks and Bags
• Snowboards and equipment like bindings, boots and tuning accessories
• Snowwear : Fleece jackets and pullovers, gloves, snowboard pants, snowboard jackets, technical underwear
• Streetwear : Trousers, jackets, skirts, pullovers, hoodies, t-shirts, shirts
• Splitboard equipment

 

As you can see, there's plenty of great stuff to browse through! It's well worth a look!

Hardgoods – Burton's Success Story

Burton has changed the face of snowboarding like no other brand before. It all began with wooden planks and rubber straps for foot loops. Unthinkable for the snowboarders of today! In 1980, Burton used P-Tex laminates for its snowboards for the first time. Later, the brand began to produce series of boards with P-Tex laminates and steel edges, which improved the gliding characteristics significantly, introduced edge grip and improved board control. Progressive design , better quality and more robust materials such as carbon and polycarbonate have brought the sport to new levels – especially with the innovative technologies Burton use in their boards , boots and bindings .You can always rely on your Burton equipment anywhere, anytime!

Snowboard-Tech at Burton – Quality, Innovation and Know-How

Board Shapes

• Camber: Camber gives you powerful turns, precision with pop and the most essential part of good board design: smooth, continuous edge control from nose to tail.
• V-Rocker : A continuous rocker under your feet will give you a playful ride without catching an edge and more float from peak to park. The frostbite edges offer more power and grip, while the loose, forgiving board feel is enhanced.
• S-Rocker : A rocker that runs up to just under the front foot and a positive camber between the feet improve the gliding characteristics of the board in powder significantly, whilst still giving you enough control and stability for fast, powerful turns in deep snow.
• Flat : A flat profile between the feet means stability, more balance and continuous edge control. Tip and tail are turned up from the middle, creating the light, loose, catch-free riding feeling that characterises a rocker.
• Flying V™ : Flying V™ offers a mix of camber and rocker performance for the best of both worlds. A continuous rocker between and on the outside of your feet gives a fun and playful uplift in powder. Under your feet, compact camber zones give edge control for liveliness, more pop and powerful turns.

Splitboards

Next to freestyle and freeride boards , Burton also added splitboards to its repertoire in the 90s for all the real mountain lovers out there. If you love adventure, freedom and nature, these high-end boards are just what you need! Raduction Raduction enables you to ride the snowboard 8-10cm shorter than your regular board. The newly constructed shape, changed flex characteristics and an optimised edge give you the advantages and rotation of a short board without giving up the benefits of a longer board, such as stability. Infinite Ride Maximum pop and power due to " over-construction " and mechanically pre-ridden boards promises years of the same riding enjoyment as on the very first day. Gone are the times when your boards already lost their pop after a short period of riding! The Channel One of the absolute milestones of Burton's history is " The Channel "! Instead of the usual drill holes and inserts, you will find a small channel to fix your bindings to. In conjunction with the Burton EST ™- System , the Channel gives you unlimited stance options . No other board-and-binding system offers as much freedom for individual adjustment as the Channel. With a 3-year guarantee and almost double the industry standard in terms of strength and hold, you can enjoy a carefree ride on your Burton snowboard. Plus, all the usual bindings producers offer discs that will allow you to attach other bindings to your channel board.

Burton Bindings – from EST™ to Re:Flex™

Burton bindings also hold a respected position in the snowboarding industry.Smooth ratchets, adjustable high backs, perfectly cushioned footbeds – and all with amazing quality and durability. There's a reason that many pros have Burton bindings, even if they aren't sponsored by them. EST™-Baseplate design Together with the Channel, the EST™-Baseplate construction offers unlimited possibilities for adjustment. But that's not the only advantage of this innovation. The material between the frame of the bindings was removed and several exchangeable footbeds allow for user-specific cushioning characteristics. This technology also facilitates board flex , as it doesn't interrupt the flex of the board.Remember: EST™ bindings are only compatible with Burton Channel Boards .. Re:Flex™-Baseplate construction A minimalistic baseplate and the Living Hinge™ Disc improve the board flex significantly. The contact zones between the board and bindings were drastically reduced.But have no fear: of course you can attach Re:Flex bindings to all of your boards, despite the smaller surface area.

Burton Riglet - Shred tour for the next generation

Burton makes sure that the little ones get on a snowboard early. On the Burton Riglet Tour, little shredheads can cover their first metres on a board. An event where fun is guaranteed for young and old. 

Snow Parks

Snowboarding is creativity - and you can express it everywhere on the mountain. Be it on the slopes, in the powder or in parks, where there are no limits to the wide selection of obstacles. Burton supports parks all over the world, including in Jackson Hole and Flachauwinkl, with "The Stash" parks providing extra fun. The parks with wooden obstacles combine nature, freedom and creativity. It's not just Burton and Blue Tomato team riders like Anna Gasser and Clemens Millauer who love these snow parks.

The history behind Burton Snowboards

In 1977, young Jake Burton Carpenter quits his job at an investment bank in Manhattan and moves to Vermont to work as a caretaker by day and tinker with snowboard prototypes by night. A job that pays off. By 1981, the phone was ringing off the hook and together with his wife Donna, whom he met on New Year's Eve 1981, he travelled the world and made history with Burton Snowboards. 
This is characterised by decades of experience, countless innovations, quality checks and expertise in the manufacture and construction of their products. That's why Burton is the pioneer and dominates the snowboard industry.

#RideOnJake

But the Burton founder was not only a businessman and passionate snowboarder, he was also a family man. His three sons and Donna are just as behind Burton as he is. Jake's first cancer diagnosis followed in 2011, and Donna took over the management of Burton Snowboards in 2016. In autumn 2019, the snowboarding world had to say goodbye to the pioneer. Burton Carpenter succumbed to the complications of his cancer surrounded by his family. He shaped snowboarding like no other. Many technologies and the development of the sport can be traced back to Jake's work, passion and dedication. We will remember him as the father of snowboarding. Thanks for everything. #RideOnJake