For Dolly Noire – and for us at Blue Tomato just the same – this drop is more than just a collab. Pokémon has been part of Dolly Noire’s streetwear world for years, and that’s no coincidence: the generation that grew up with these games lives and loves streetwear like this. And Dolly Noire speaks exactly their language.
Pre-Launch & Shop Events
Before the collection officially drops online, you have the chance to experience it live. Dolly Noire is hosting three exclusive early-access events – and we’re part of the launch:
- 25.06 – Blue Tomato Shop Hamburg City
- 25.06 – Dolly Noire Shop Milan
- 26.06 – Banana Moon Shop Bari
- 29.06 – Drop day in the Blue Tomato Online Shop
Discover the drop and all the details from 29 June here in Blue World and in the Blue Tomato Online Shop.
More about Dolly Noire
Dolly Noire has its roots in Milan in 2004 – not as a brand, but as an idea among friends. Almost forty people, a summer night in the park, and one thought: why not create a T-shirt that represents us? The first design featured a stylised park bench – simple, but the start of something bigger. The T-shirt turned into a line, the line into a brand. Since 2010, available in the first Milan stores – and today across Europe.
The approach has stayed the same: fashion that doesn’t have to choose between street and subculture. A distinct aesthetic – creative, precise, with a passion for pop culture and gaming references that go beyond the hype. “Stay Brave” is more than just a motto – it’s the mindset that has shaped Dolly Noire from day one.
More about Pokémon
Hardly any phenomenon has captivated so many people worldwide like Pokémon – derived from “Pocket Monsters”. It all started 30 years ago with a Nintendo Game Boy and 151 creatures to catch. What began as a role-playing game is now present in games, anime, trading cards and cinemas, supported by a community that has only continued to grow. Pikachu and friends don’t just spark nostalgia for ‘90s kids – they continue to inspire new generations today.