Von Dutch
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Von Dutch – trucker caps and street style
Von Dutch stands for legendary streetwear styles, caps, beanies and accessories with an exciting history. The American brand is best known for its iconic trucker caps and striking designs, which also bring a retro vibe to your look.
More than just a streetwear brand
Von Dutch is not just a brand. Its styles go back to Kustom Kulture, which has its roots in tuning and creative reworking of vehicles and extends to various art forms, music and hairstyles. The style continues to shape Von Dutch's look today, with eye-catching designs, retro vibes and a rebellious style.
With its iconic trucker caps, designed under the creative direction of French designer Christian Audigier, the brand had a significant influence on streetwear and pop culture in the 2000s. Eye-catching logos and designs with retro elements made Von Dutch a real statement look. The brand stands for individuality, expression and outfits that immediately catch the eye.
Today, Von Dutch is bringing back the Y2K spirit, combining American streetwear heritage with fresh, modern styles for the next generation.
Von Dutch two decades later – comeback with a new twist
In the early 2000s, Von Dutch enjoyed huge success thanks to the Y2K celebrity hype. Stars such as Britney Spears, Paris Hilton and Ashton Kutcher made trucker caps the ultimate fashion statement. Back then, it was all about visible logos and glamour.
Today, Von Dutch is experiencing a fresh revival – with a modern twist. The caps come in higher-quality materials, trendy cuts and designs that combine retro charm with everyday wearability. Instead of loud logos, the focus is now on a casual, individual look.
Von Dutch collections and collabs: creative and fresh
Von Dutch remains true to its rebellious DNA and regularly surprises with exciting collaborations and special collections that combine music, art and pop culture. Whether safari styles, ranch vibes or sparkling rhinestone pieces – each collection brings back the American kustom culture heritage and makes Von Dutch accessible to the new generation.
News and trends: Von Dutch stays ahead of the curve
With its sub-brand ‘Von Dutch Loves’, the brand is now focusing on music, festivals and culture. Initial drops with artists such as Brazilian DJ Vintage Culture show how strongly Von Dutch is anchored in the modern club and streetwear scene.
In addition to fashion, Von Dutch is planning lifestyle products and its own drinks – the spirit of the brand thus goes far beyond fashion. A strong relaunch programme is also underway in the USA, with more retail presence and exclusive collaborations.
The iconic trucker cap is currently enjoying a major revival: influencers and celebrities are wearing the cult trucker hats again, and Charli XCX's hit ‘Von Dutch’ is fuelling the hype even further.
Von Dutch caps, beanies and accessories at Blue Tomato
Von Dutch pieces are streetwear with history, expression and striking design. The brand thrives on its eye-catching caps and beanies, which make every outfit a highlight. Whether classic Von Dutch caps in Y2K style or casual beanies for cool days – they all embody a mix of retro and modern. Von Dutch street styles are unisex, versatile and made for anyone who loves striking designs.
At Blue Tomato, you'll find a wide selection of original Von Dutch caps, beanies and accessories – from classics to the latest styles.