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PSD Underwear – from a college dream to a lifestyle brand
It all began in 2007 with two brothers and a bold idea: Curt and Ryan Flaitz aimed to create stylish, comfortable boxer briefs everyone could afford. Equipped with a used RV, plenty of energy, and an even bigger vision, they hit the road, promoting PSD Underwear at sports events, music festivals, and any place they could park. Their breakthrough occurred when an NFL player showcased the now iconic PSD waistband after scoring a touchdown – suddenly, the brand was displayed on screens across the country.
Underwear and sportswear that keeps up with your lifestyle
Today, PSD Underwear represents functional athleisure underwear with a strong emphasis on style. A wide stretch waistband, breathable fabrics, and an athletic fit ensure maximum comfort, whether training hard or simply living your life your way.
Pop culture collabs with personality
PSD Underwear is renowned for its creative collaborations with icons of entertainment and street culture. Its collections feature partnerships with Marvel, Broken Promises, Cookies, Sonic the Hedgehog, Looney Tunes, Corona, and more. Each drop introduces bold designs and collectable vibes to your everyday essentials.
For those who value comfort
PSD Underwear stands apart because it combines performance, visual appeal, and authenticity. Worn by athletes and cherished by fans, PSD is more than just underwear—it’s a part of your identity.
Discover PSD Underwear & Sportswear at Blue Tomato – made for your style, training, and life.