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The first skateboarder owned and operated skate Shoe Company


Set-up in 1986 by a group of skateboarders, one of which was Pierre Andre, a top-ranked skater in Europe at the time. The company became the first skateboarder owned and operated skate shoe and clothing company.

As the original developers and designers of the initial signature pro model skate shoe, the “Natus Kaupas” they brought a whole new set of advances in shoe technology. This would change the footwear industry forever. The Subtle logo is present today and integrated into the skate scene so solidly that we cannot escape the Etnies branding nor do we want to with a history so illustrious.

Quality construction without losing that board feel

With a head start from other companies, Etnies having continued to evolve their shoes and lines. They continue to integrate protection in impact areas and high-quality construction that helps prevent bruising without losing board feel and control. Their name symbolises proven quality and uncompromising style with an expanding range of t-shirts and streetwear to reflect their ethos.

World class athletes

The brand sponsors a world class team of skateboarders surfers, snowboarders, motocross and BMX riders and continues to dedications by giving back to each of these communities. Blue Tomato are proud to distribute a collection of Etnies goods like the Fader, pro models, accessories and sizes for kids, men and women’s.