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FW Outerwear – Always going forward

If you haven’t heard of FW Outerwear, we don’t blame you. The Swiss brand is a relative newcomer to snowboarding and freeskiing. We’re here to introduce you. FW stands for Forward, which is both a cool name and a great guiding philosophy. The brand always aims to look forward. Be it with great aesthetics, a push for sustainability or with futuristic materials.

Understated Aesthetics

Versatility is the name of the game here. The FW collection is as comfortable riding steep lines in their home resort of Verbier as it is in the city. The design strips ski and snowboard jackets down to the bare necessities. Everything you need and nothing you don’t. That’s not to say FW are boring, they aren’t. Their ideas of progressive design keep you looking fresh and clean.


FW doesn’t just talk the talk - they walk the walk too. Every time you buy from them, FW will donate 1% of their sales to climate change NGOs. On top of this, the materials which FW uses meet the highest standards of durability and sustainability. FW has an extensive repair service and has incorporated recycled polyester throughout their collection.


The third pillar of FW’s identity is cutting-edge materials. The award-winning Roots Anorak is made from eco-friendly Oxford Recycled Yarn. FW also uses Primaloft Black Eco insulation, which is made from 60 % post-consumer recycled materials. The cherry on the top of the collection is the use of Dermizax™ membrane, which is waterproof, breathable and stretchy. And it is 100 % recyclable. What more could you ask for?
So hopefully you've learned a little about FW. Find the latest styles at Blue Tomato.