For Dolly Noire – and for us at Blue Tomato just the same – this drop is more than just a collab. Pokémon has been part of Dolly Noire’s streetwear world for years, and that’s no coincidence: the generation that grew up with these games lives and loves streetwear like this. And Dolly Noire speaks exactly their language.
Out now: Sinnoh Region Collection
Pre-Launch & Shop Events
Before the collection officially dropped online, early birds had the chance to experience it live. Dolly Noire was hosting three exclusive early-access events – and we’re part of the launch. Take a look at our Instagram Reel from the launch event at the Blue Tomato Shop Hamburg City.
- 25.06 – Blue Tomato Shop Hamburg City
- 25.06 – Dolly Noire Shop Milan
- 26.06 – Banana Moon Shop Bari
- 30.06 – Drop day in the Blue Tomato Online Shop
More about Dolly Noire
Dolly Noire has its roots in Milan in 2004 – not as a brand, but as an idea among friends. Almost forty people, a summer night in the park, and one thought: why not create a T-shirt that represents us? The first design featured a stylised park bench – simple, but the start of something bigger. The T-shirt turned into a line, the line into a brand. Since 2010, available in the first Milan stores – and today across Europe.
The approach has stayed the same: fashion that doesn’t have to choose between street and subculture. A distinct aesthetic – creative, precise, with a passion for pop culture and gaming references that go beyond the hype. “Stay Brave” is more than just a motto – it’s the mindset that has shaped Dolly Noire from day one.
More about Pokémon
Hardly any phenomenon has captivated so many people worldwide like Pokémon – derived from “Pocket Monsters”. It all started 30 years ago with a Nintendo Game Boy and 151 creatures to catch. What began as a role-playing game is now present in games, anime, trading cards and cinemas, supported by a community that has only continued to grow. Pikachu and friends don’t just spark nostalgia for ‘90s kids – they continue to inspire new generations today.