A cap is an important part of streetstyle! The Hero Essential Snap JR Cap Boys doesn't only look great, it keeps your head safe from those harmful rays.
The brand New Era was founded by Erhardt Koch in 1920. In 1954 he created the legendary headwear, which has stood out from the crowd for over 50 years. It's all about the New Era 59fifty Caps.
You might not think it from looking at their colorful displays of glory, but New Era have been around since 1920. A true family affair, they are still owned by the original Koch family, now in the fourth generation. In later years, their focus have shifted more towards the environment and they are working hard to measure and reduce their footprint.