Affliction

Affliction – Live Fast

Since 2005, Affliction has stood for a philosophy that goes far beyond fashion: clothing as a statement for those who seek resistance, reject boundaries, and refuse to blend in with the mainstream. With a distinctive style rooted in grunge, gothic, and tattoo aesthetics, the Californian brand has built a world of its own – grungy, artistic, uncompromising. At Blue Tomato you'll find a versatile Affliction range: graphic tees, hoodies, beachwear, and accessories for everyone who refuses to stay under the radar.

Brand history and philosophy

Affliction was born in 2005 as a passion project between friends – with the goal of creating clothing that ignores the rules of the fashion industry. The founders, all with backgrounds in graphic design and screen printing, chose the name deliberately: "Affliction" reflects the pain and adversity they overcame to create something real.

Rather than relying on mass industrial printing, the brand committed from day one to designs that tell stories of conflict and contrast. This bold approach quickly turned Affliction into a cult brand – internationally recognised, with a community that rejects the ordinary. Today, Affliction employs over 750 people worldwide and still produces the majority of its collections in the USA – a clear commitment to quality and craftsmanship.

Collections and highlights

The Affliction range covers all the streetwear essentials – and none of them are actually essential in the ordinary sense. Graphic tees with full-coverage prints, hoodies with intricate artworks, woven shirts, denim, and outerwear: every piece carries the same DNA. Grungy, expressive, and crafted with intention.

What sets Affliction apart from other streetwear brands is its unwavering attitude: no piece goes unnoticed. Every print tells a story – from the Y2K era, tattoo culture, metal aesthetics, heritage, and subculture. The result is a look that is instantly recognisable and needs no explanation. At Blue Tomato you'll find a selection of the strongest Affliction pieces – from statement tees and hoodies to accessories.

New releases

Affliction celebrated its 20th anniversary in 2025 – and that milestone feeds directly into an anniversary collection that revisits and evolves the brand's most iconic designs. Classics meet fresh interpretations: essential for fans from day one, and the perfect entry point for anyone just discovering Affliction.

Your favourite Affliction piece is waiting at Blue Tomato

Affliction is not a brand for everyone – and that's exactly the point. If you prefer to blend into the crowd, look elsewhere. But if you're after clothing that takes a stand, combines artwork with streetwear, and draws inspiration from tattoo art, metal, and subculture, Affliction delivers precisely that. Your next statement piece might already be waiting in the current Affliction collections at Blue Tomato.