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your ride. our mission. Snowboard & Freeski

your ride. our mission.

Our staff's favorite products

Since 1988, we strive to make our customers‘ ride the best it can be. Powder turns, jumps, jibs or a good old carve – the right equipment makes all the difference! But how do we know, which board or freeski is the best for your needs? We ride. A lot. From buying department to customer finances, from regional manager to product data management – your ride is not only our mission, but also our experience, our motivation, our passion, and most of all: our people. We are not getting our knowledge from catalogues and product descriptions only, we try the gear ourselves, learn from our mistakes and yes – we have tons of fun doing that!

your fun. our fun.

But it’s not only about (y)our fun. We want to provide you with the best selection, so you are able to live and show your lifestyle every day, we want to fuel your stoke for what you do. We want to be your shop. That’s our mission.

To show you that these are not empty words, we decided to let our colleagues be the stars in this year’s Blue Tomato video campaign. No pros, no fancy camera equipment, just our marketing employees, buyers, customer finance agents, regional managers, and product data managers.

People who love to shred.

People who spend dozens of days on the mountain each season.

People who know their shit.

That's Blue Tomato.