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50 years of Patagonia

Patagonia, the Ventura-based outdoor apparel company, celebrates its 50th birthday this year and introduces it's ocean campaign.

Instead of focusing on its past successes, Patagonia is looking forward. Since its founding in 1973, the company has consistently focused on our responsibility to the planet. Through support of environmental and climate protection groups, relying on recycled materials and promoting fair working conditions along the entire supply chain – Patagonia continues to take steps into a more responsible future.

Protect the ocean so it can protect us!

Our future is tied to the ocean. Its shared seas connect us through food, culture and sport. The home of amazing, abundant life, it’s also a powerful climate solution. Yet the practice of bottom trawling threatens to destroy this precious resource—bulldozing our ocean floor, undermining smallscale fisheries and deepening the climate crisis. We call on European leaders to end this destructive practice, starting with an immediate ban in marine protected areas and inshore zones.

Therefore we need your support! Here are three steps to take action.

1. Sign this petition against bottom trawling and share it with your network.

In collaboration with Patagonia's partners: Bloom, Blue Ventures, ClientEarth, Environmental Justice Foundation, Oceana and Seas At Risk Scotland, Patagonia has launched a petition. The aim is to call on European leaders to end the destructive practice of bottom trawling, starting with an immediate ban in marine protected areas and coastal zones.

Sign and share the petition against bottom trawling.

2. Come to one of the Patagonia events and tell your community about it.

Over the next few months, Patagonia will be hosting events across Europe to show their four films and engage with NGOs and different communities about marine conservation and how you can get involved yourself.

The following link will take you to an overview of the events: Event Overview.

All films will be released in full length on Youtube on the following dates. The Custodians from Scotland (15.6.), L'arte dell'attivismo from Italy (22.6.), For the Love of the Sea from Wales (6.7.) and Madre Mar from Portugal (13.7.).

3. Share Patagonia's posts on social media and make people around you aware of the issue!

The path of responsibility.

Patagonia's values are clearly defined: make the best products, impact the environment as little as possible, and inspire other companies to follow suit and find effective solutions to the environmental crisis.

Responsibility plays a central role at Patagonia. The company focuses on responsible, durable and recycled materials. This season, 95% of all Patagonia products are made from recycled materials while 88% of all Patagonia products are Fair Trade certified. In addition, Patagonia offers a no-compromise warranty on its products, so they can be repaired free of charge for the entire product life cycle.

If you want to go fast, go alone - if you want to go far, go together.

African saying

Patagonia calls for people to work together to create a future that is in harmony with nature. Community and togetherness are paramount for us to succeed in living a more responsible life in unity with nature. By using muscle power and the support of friends, not only can peaks be climbed, but the beauty and diversity of landscapes and waters can be protected.

The new owner is nature

Founder Yvon Chouinard has transferred ownership of the company to the Patagonia Purpose Trust and the Holdfast Collective non-profit organization. All profits which aren’t reinvested in the company goes directly to fighting the climate crisis. Therefore, Patagonia is looking at a significant contribution of approximately $100 million annually to help save our home planet.

Here you can find more information about the 1% for the Planet grant program and the new ownership structure of Patagonia.

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