Using environmentally friendly materials and processes to produce clothing for tours off the beaten track is the starting point for Picture's commitment to the environment. The York Beanie by Picture for men, for example, is worn with a clear conscience.
Three friends, all at turning points in their lives, get together and start a brand with one single vision: 100% committed responsibility and sustainability-driven eco-design. Fast forward 10 years and Picture have taken the snow sports scene by storm. Picture aim to produce high quality shred gear that will still allow our future generations to enjoy the same abundance of playgrounds as we do today.