Now Rebel Snowboardbindinger

NOW Bindings was founded in 2010 in Whistler, Canada, by former pro snowboarder JF Pelchat. With the innovative Skate-Tech system, inspired by skateboard trucks, the brand introduced a whole new riding experience: more efficient power transfer and less fatigue. Riders like Jeremy Jones and Devun Walsh were among the first to back the idea. Today, NOW represents smart engineering, solid performance, and a strong link to the snowboard community.