NIXON WATCHES MAKE (NOT JUST) SURFERS HAPPY
Encinitas, 1998. To put it briefly: in this small California city on the Mexican border, you'll find pretty much the best waves of America's entire west coast. As a passionate wave rider, it's more than easy to forget about the time. Surfer Chad DiNenna realised he was also lacking the right instrument: a watch made to suit his lifestyle. So, he decided to found the Nixon label with Andy Laats, a gifted engineer. The mission: to create wristwatches that are perfectly suited to the scenes' needs in terms of look, feel and function. To fulfil their objective, the pair work together with surfers, skaters and action-sport athletes - always staying true to the motto "team designed - custom built". They enjoyed success right from the start.
NIXON: HAVE IT ALL. FUNCTION AND STYLE
At Blue Tomato, you will find an XXL selection of Nixon watches for men and women. With a shatter-proof polycarbonate case, the Prime Tide delivers world-class service wherever there is swell. It is waterproof up to 100 meters, has a sunrise & sunset indicator and even features a digital module with pre-programmed tide prediction for 175 beaches. It goes without saying that Nixon is on the pulse in terms of style. In the 'Classic' category you'll find models such as 'The Arrow', 'The Sentry' and 'The Porter'. Perfect for perfecting your look back on dry land.
RULE WITH BEANIES, HEADPHONES AND BELTS À LA NIXON
The Nixon founders also use their utmost dedication to take care of even the little things in life. A wide range of accessories proudly bear the name of the former US president: beanies, caps, wallets, headphones, bags and belts. Designs for putting on and buckling up. Talk about head turners!
NIXON FOR PRESIDENT! PRO'S, PRIZES AND PODIUMS
And all this with team spirit! An ethos that extends right up to the top level, with a surf team that includes pros such as John John Florence and Rob Machado. Meanwhile, the Nixon Surf Challenge is an established yearly event. In true Nixon style, whoever ends up on the podium is not decided upon by a jury - instead it's the participants who decide among themselves.