Sleek and streamlined, the Puma Platform Bubble originally hit the scene in the '80s as a basketball warm-up shoe, but it was quickly adopted by the hip hop crowd and transformed into a pop culture icon. Today, we're taking its sport-inspired swagger to new heights (literally) with the Platform Bubble. A women's-only silhouette, it boasts a thick platform sole, ridged tooling, and plenty of edge. It's a gamechanger of a sneaker...for women who are ready to change the game.
Rudolf Dassler, brother of adidas founder Adolf Dassler, founded PUMA in 1948. Initially focusing on soccer, PUMA soon took on the whole realm of sports- and streetwear. Over the last few years they have gained serious traction in both fashion and urban lifestyle circles. With each new collaboration being better than the last, we are excited to see what boundaries PUMA will push next.