The B-Line is the new binding in the NOW lineup. The all-mountain binding with medium-soft flex and a budget friendly price comes with NOW's infamous Skate Tech and provides good times with a lifetime warranty.
The minimalist designed FM Highback has medial and lateral notches for added torsional flex and higher medial sides that follow leg angles. The 10° pre-rotated highback has a flex rating of 5.
Skate Tech is inspired by how easily and efficiently a skateboard turns - therefore major components of the system mimic both the function and description of skateboard trucks. The “Hanger” powerfully transfers energy input from the straps to the bushings and onto the edges of your board. The Kingpin acts as a lever, magnifying the energy through leverage. NOW bindings also come with an adapted baseplate. NOW bindings bypass the middle of the snowboard and direct your energy right onto the board’s edges. This transfers more power to the board with less work, for a relaxed and comfortable ride.
The body of the Sieva Strap is made entirely with one-part EVA injection, eliminating any stitching and reducing gluing to less than 1% of the strap area. A nylon webbing that is strong, durable and flexible is inserted in the body of the strap at one end and sealed by a micro-injected logo. The Sieva strap is about durability, comfort and reducing weight.
Rethink your ride! Snowboard ledged JP Pelchat created Now out of the pure desire to create something different. Something that allowed him to be better, go further and explore deeper. Now bindings do just that. Revolutionizing the industry when they first came out, they still push to innovate and update their bindings on a regular bases to give you nothing but the very best.