The Dudes Keps Factory Label Unstructured 5 Panel Keps

Great friendships. Plenty of humour. Zero overthinking. That’s the spirit behind The Dudes, the Berlin-based lifestyle brand – founded in 2010 by a group of friends around illustrator Mcbess. The Dudes blend art, music, food and underground culture into streetwear that’s laid-back, personal and simply uncompromisingly fun. Their styles embrace creative freedom without compromising on quality. In the Tomato Salad Days Collection, The Dudes and Blue Tomato have joined forces to celebrate friendship, artwork and that carefree ‘Salad Days’ vibe.