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Founded in 2007 by Curt and Ryan Flaitz in upstate New York, PSD Underwear began with a converted van and a grand vision. They cultivated a loyal following as they drove across the U.S. by merging standout designs with all-day comfort. Collaborations with brands like Marvel, Broken Promises, and Looney Tunes have continued to shape PSD’s bold aesthetic and solidify its place in the streetwear world. Today, PSD also offers a dedicated women’s line, uniting comfort and style for everyday wear.