Picture - Organic clothes at a competitive price
Julien Durant, Jeremy Rochette and Vincent Andre were all on the same wavelength were developing environmentally friendly and sustainable clothing in 2008. The three friends fortify their knowledge from different areas to the French label.
Picture Organic Clothing is a price competition for conventional standard products produced in low-cost countries and has a well thought out company concept. The keywords, “sustainability” and “environmental awareness” are the leading statements for the three creative minds.
Only environmentally friendly substances, such as organic cotton or recycled polyester, are used in the production of clothing. Also, Picture Items Oeko-Tex 100 are certified. Despite the company still being in its early stages, they have already carved their name into snow jackets and streetwear scene, winning some awards for snowboarding along the way.
Love quality? We do.
Summer or winter, snowboard pants or boardshorts , Picture has implemented what many companies promise but do not hold. The garments stick regimentally to the brand’s ideology of remaining to be environmentally just and sustainable and in addition Picture fulfils the highest quality standards.
The range is wide so that you are provided with a variety of unique, high-quality items for every season. You will be perfectly dressed for the street, thanks to the plush selection of street and snow wear.
The brand is particularly popular because of its Snow-combos. The special feature: Picture Snow wear is made of 50% recycled polyester, keeping your ecological footprint happy! Remnants of residues are not disposed of course but processed in the jacket lining. So with every Picture
Eco-Wetsuits, Picture that.
Good news, there is something extra special for all of you surfers out there too.
2017 Picture Organic Clothing has launched the first Eco-Wetsuit: the NaturalPrene. It is 100% ecological and an environmentally friendly alternative to a traditional wetsuit. The suits consist of 85% Malaysian natural rubber from Malaysia and 15% of synthetic resin. Comfortable to wear and give freedom to move which are important factors when watching waves. Microparticles have been integrated into the material through a revolutionary process. This ensures that the suit can stretch to four times its original size. The seams are carefully processed with an adhesive on a water-soluble basis.
Due to the natural material, the neoprene suit is ideally suited for allergy sufferers, because of the materials used in other cases, skin problems and irritation frequently occurred.
Cutting down waste
Everything finds its use! In addition to the recycled polyester and the reused fabric residues, Picture also strives to keep the waste at as low a level as possible in other areas as well. In 2014 several bags could not be sold due to a minor defect. The inside seam in the lining was not tight enough, which is why they could not be sold. Where to go with the almost 200 unsuitable backpacks? The solution to the problem was a collaboration with a beneficial organisation. A new school was opened in Nepal for all children who had to take a ten-kilometer walk to school. At the opening of the school, each schoolchild was given a Picture backpack.