Method Mag Hold Fast, Teak Hard Magazin Magasin

25 years of European snowboard history - Hold Fast, Teak Hard magazine by Method Mag

In 1994 Anders Hagman and Calle Eriksson, then a professional snowboarder and snowboard photographer respectively, started an online snowboard magazine from an apartment in rural Sweden. Part storytelling, part archive collection, part contemporary commentary - Hold Fast, Tweak Hard offers an intimate look behind the scenes of Method Mag, the most influential and infamous title in European snowboarding.

The magazine immerses itself in the fancy characters and innovative products, financial crashes, a shrinking industry and a media landscape that is changing dramatically to stand out as the authoritative voice of snowboard culture worldwide.