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your ride. our mission.

Who are you shopping for?

Discover the latest products for snowboarding, skateboarding, surfing, freeskiing and streetwear.


Welcome to the Blue Tomato Shop. We’re here to help you follow your passions and create powerful memories. We are rooted in the communities, which live and love snowboarding, freeskiing, surfing, skateboarding and streetwear. With over 30 years of experience and the best selection in our sports, you can always trust us to have the right product for you. We want to help you find your individual moment of wow and express yourself.


Best selection of brands

With the best selection from over 500 top brands, all your needs will be catered for in our shop. We have a vast range of winter goods for snowboarding and freeskiing. Likewise, we have a broad range of wetsuitssurfboards and rash guards for summer. Year round you can always find the newest streetwearaccessories and skateboards with us. We carry well-known brands like BurtonVans, Ortovox, Patagonia and Volcom alongside up-and-comers such as Paterson and  Monet Skateboards. If you’re after that extra special item, have a look at our exclusives and red-hot brand collabs.


Over 30 years of experience

But why trust Blue Tomato? We have been working in the mountains since 1988. We live and breathe our sports and lifestyles. We have over 70  retail locations in AustriaGermanySwitzerlandFinland, Sweden, Norway and The Netherlands. Here, you can have a look at the latest streetwear or get hands-on with snowboard, skateboardfreeski and surf equipment. If you can’t get to one of our shops, you can browse conveniently through any of our channels 24-7, on mobile, tablet or at home. Our easy shopping lets you order, click & collect or return to any shop. With all these options, shopping with us is effortless.


Learn and ride with us

We’re not just a shop – we’re so much more than that. At every turn, we look to help you find your special moments. With our Buyer’s Guides, you can find tips and first-hand knowledge from our buyers and team riders. Our Blue World Blog keeps you up to date with everything that is going on in the boardsports and streetwear scene. If you’re willing to go the extra mile for your “moment of wow”, we have partnered with Puresurfcamps  to offer tailor-made dream-trips for surfing. If you are taking your first tentative steps into snowboarding, don’t panic! Visit our Blue Tomato Snowboard School in Obertauern, Austria. Our expert snowboard instructors will take you from your first turns to riding the whole mountain. In Wien, Obertauern and Schladming there are also our Rent your Ride Shops where you can test the latest snowboards and splitboards of the season. We're here for you - if you want to learn something new or test our the latest gear.


The Blue Tomato Community

From day one, we have supported the community. Our team is one of the most talented and diverse and the #bluetomatoteam riders are successful in both local and international contests. Among our riders there are also internationally renowned athletes like Victor de Le RueAnna Gasser and  Clemens Millauer. Another way we link up with the community is through our events. These include summer and winter contests such as The Best Foot Forward Tour . If you ever need personal advice, you can always go in-shop or contact our customer service who will be happy to share their first-hand knowledge and expertise.


We are Blue Tomato.

your ride. our mission.