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Blue Tomato Welcomes ICHPIG® to Europe

We're stoked to announce that Australian label ICHPIG® has officially landed at Blue Tomato, bringing their bold, DIY energy straight from Melbourne, Australia, to the heart of Europe.

About the brand:

ICHPIG® was born in 2010, launched by two brothers out of a garage workshop that became a creative playground for skaters, snowboarders, artists, and general sportswear heads to collide.

What started as an experimental space for aspiring garment technicians has since evolved into a distinctive brand known for its unapologetic aesthetic and relentless commitment to progression.

At the heart of ICHPIG® is a name that says it all: “ICH” – The Japanese word for “one” – and “PIG” – a symbol of defiance, hunger, and the unfiltered spirit of doing things your own way.

This unique identity fuels a global community united by passion, creativity, and the drive to push limits.

From local roots to international reach, ICHPIG® proves that yes, pigs can fly. We’re proud to welcome them to the Blue Tomato family, where hunger meets hustle.

For their latest range, ICHPIG® supplies us with all the quality staple pieces to fill a wardrobe plus exciting new designs, perfect for year-round wear. Expect high guard jackets and hoodies, heavyweight cut-and-sew fleece, knitted crewnecks, relaxed-fit graphic tees, and a wide range of hats and caps.

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Go have a look at their full collection at Blue Tomato:

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