Method Mag Hold Fast, Teak Hard Magazin Revija

25 years of European snowboard history - Hold Fast, Teak Hard magazine by Method Mag

In 1994 Anders Hagman and Calle Eriksson, then a professional snowboarder and snowboard photographer respectively, started an online snowboard magazine from an apartment in rural Sweden. Part storytelling, part archive collection, part contemporary commentary - Hold Fast, Tweak Hard offers an intimate look behind the scenes of Method Mag, the most influential and infamous title in European snowboarding.

The magazine immerses itself in the fancy characters and innovative products, financial crashes, a shrinking industry and a media landscape that is changing dramatically to stand out as the authoritative voice of snowboard culture worldwide.

Method Mag was founded in Sweden in 1994 and was an online magazine that put new snowboard content online virtually in real time. They were pioneers and had one of the first websites (literally) ever. With Method Merch, a streetwear line for snowboarders, they regularly collaborate with sporting greats such as Jamie Lynn and Lucas Beaufort.