Part of the world’s best-selling ski boot family, the Atomic Hawx Prime 100 delivers a fully personal fit, total comfort and unrivalled all-mountain performance. With its moderate flex it’s yAtomic's ideal custom ski boot if you’re an advanced piste skier: combined with the legendary Hawx medium fit, Atomic's unique Memory Fit technology offers a completely personalized shell, cuff and liner in minutes. Revolutionary Sole Flex on the sole of the boot enhances balance, underfoot feel and control. The new Memory Fit 3D Silver liner with pre-shaped ankles provides an even better first fit. 3M™ Thinsulate™ Insulation keeps yAtomic's foot warm in all conditions, while its light build and optional WTR Grip Pads make walking easier than ever.
Since 1955, Atomic products have been created and produced in Altenmark, a small town in the heart of the Austrian Alps. This has provided the company with the unique opportunity to test out new ideas as soon as they hatch, helping them to attain and keep their leading position on the market. Covering a wide range of products from skis and poles, to helmets and goggles, you can rest assure that a product with the Atomic stamp of approval will get you exactly where you want to go.