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Now Drive

$ 221.29 $ 341.19 You saved 35 %
excl. VAT excl. shipping costs
Colour: sand
Size chart
Delivery time 2 to 7 business days
Customer service: +43 3687 2422 333
Size chart for Now - Men Soft Bindings

So much Power in one binding 

The rive binding by Now is a sleek and solid binding with insane capabilities. NOW 's Skate-Tech gives you the edge pressure you need with minimal effort, for deep carving turns and precise edge control on challenging freestyle moves. This is the all-mountain freeride binding with a maximum of POWER! 

The Calfback Highback comes with a higher medial side that follows your leg angles. Thanks to the pre-rotation of 10 degrees and 20 mm more height than the Freewing Highback you will have even more control over your board and will be able to do neat carving turns with much less effort.

Skate Tech is inspired by how easily and efficiently a skateboard turns - therefore major components of the system mimic both the function and description of skateboard trucks. The “Hanger” powerfully transfers energy input from the straps to the bushings and onto the edges of your board. The Kingpin acts as a lever, magnifying this energy through leverage. NOW bindings also come with an adapted baseplate. NOW bindings bypass the middle of the snowboard and direct your energy right onto the board’s edges. They simply transfer more power to the board with less work, meaning your feet will stay more relaxed and comfortable.

The Flipit strap has been a staple amongst riders who are seeking support, convenience, and a minimalist approach. The strap can be flipped on the fly from a freestyle - to a freeride setting. They can be adjusted easily without tools, so you can set up the bindings to your requirements wherever you are. The PA66-C Buckles are brand new. They are made of extremely light and strong material, reducing the overall buckle weight by 20%.


  • Article number: 539719
  • Riding Style: All Mountain
  • Riding Level:
    • Expert
    • Advanced
  • Stiffness: 7.0
  • Entry Mode: Straps
  • All-mountain freeride binding by NOW 
  • Skate-Tech
  • Flushcup Technology
  • Highcup compatibility
  • Hanger 2.0, nylon reinforced with 30% fibreglass
  • Flipit Ankle Straps
  • Buckles PA66-C
  • 3-D toe straps
  • Calfback Highback
  • NOW tool-less adjuster straps
  • Bushings available in medium (45 shore) and hard (55 shore)
  • 4x4 disk included, Channel disk available

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About Now

Rethink your ride! Snowboard ledged JP Pelchat created Now out of the pure desire to create something different. Something that allowed him to be better, go further and explore deeper. Now bindings do just that. Revolutionizing the industry when they first came out, they still push to innovate and update their bindings on a regular bases to give you nothing but the very best.