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Pullovers from Naketano (468)

“It’s a brave new world” – and here is your brand new hoodie!

Perfectly styled from head to toe in Naketano

In 2004 in Essen, Germany, a label was founded that quickly secured its place in the fashion world, thanks to its cool, sporty designs and its off-beat name. Founded by Sascha Peljhan and Jozo Lonac, Naketano stays true to its motto, ‘No Silk, No wool, No leather, No downs, No fur’. Vegans, and anybody else who appreciates comfy, laidback clothing, can dress themselves well with a clear conscious.

Naketano is a play on two ancient words, ‘naket‘, which is the Germanic word for ‘naked’, while ‘tano’ means ‘what is it worth?’ Pretty clever, no? What would the point of going naked, when you can wear Naketano?

Your new favourite piece of clothing

Are you on the lookout for your new favourite garment? Then check out the Naketano range. With quality as the number one priority, the way in which this lifestyle brand designs its clothing is a world away from generic clothing companies. The sporty streetwear look is a winner, with its attention to detail and uniquely recognizable flare. Every piece from the Naketano range has the makings of a new favourite, no matter if it’s a hoodie, sweatshirt, T-shirt, jacket, pants or dress. With Naketano, everybody, man and woman, is happy!

Naketano gives comfort and cosiness a go

…and it works perfectly! Naketano hoodies come in several different styles and with a wide variety of details:


All of their hoodies have one thing in common: the finest possible quality. As soon as you’ve got one of their hoodies on over your head, you’ll never want to take it off again. We especially love the Naketano Darth hoodie’s stylish hood!

It’s not just the ethos behind the brand of these hoodies that is comforting, but also their design. Every hoodie is adorned with a leather logo patch and leather detailing. On top of that, thick white or colourful drawstrings and practical pockets. The result is a perfect look for cold winter days, or fresh summer evenings. A year-round hoodie par excellence!

You simply can’t go wrong with a hoodie from Naketano, in fact, you are doing everything right! The choice is huge, so take your time and find yourself your new favourite hoodie. Feel free to go to the Blue Tomato online shop and discover all of the amazing Naketano products!