Burton x Zeb Powell Collection
FRESHLY RELEASED! Available from 24 September, 4 p.m.
Check out Zeb's Closet, a collection that blurs the line between mountain and street, encouraging riders to make every piece their own.
Zeb's Closet: Inspired by a new generation
For Burton, this collection reflects a new generation of snowboarding – one driven by creativity, self-expression and the communities redefining what the sport looks like today.
Burton and Zeb started with a simple question: What would Zeb actually wear? The answer is Zeb's Closet: the first globally available outerwear and apparel collection created together, blurring the line between mountain and street. Each piece provides unrestricted movement and flow, pairing waterproof outerwear, utility-driven details and premium construction with the oversized, baggy silhouettes that have become synonymous with Zeb's style.
Perfectly crooked. Wear what inspires.
Highlights include heavyweight hoodies, jerseys, rugby shirts, tees, shorts, pants, reversible bucket hats and technical outerwear built for every session – each piece designed to be layered, lived in and worn far beyond the lift line. And because it wouldn't be Zeb's Closet without one, the collection also features a reversible insulated vest that's equal parts technical function and unmistakable vibe.
It’s called Zeb’s Closet because it’s actually what I would wear - on the mountain and off the mountain. I’ve always looked at snowboarding as a form of self-expression, and I wanted this collection to have that same energy for all the riders out there - to rock with, mix it up, and make it their own.
Zeb Powell, Snowboard Pro and Burton Teamrider
Zeb Powell is coming to Munich and Vienna
Munich & Vienna, get ready!
Together with Burton, we’re bringing one of snowboarding’s most creative and recognizable riders to two Blue Tomato Shops. Zeb Powell is coming to town, and we want to celebrate it with you.
To mark the launch of Zeb’s Closet, the first apparel collection created with the snowboarding superstar Zeb Powel, we’re hosting two special Shop Events where you’ll have the chance to experience the collaboration up close and, most importantly, meet Zeb in person.
Together with Burton, we’re bringing one of snowboarding’s most creative and recognizable riders to two Blue Tomato Shops. Zeb Powell is coming to town, and we want to celebrate it with you.
To mark the launch of Zeb’s Closet, the first apparel collection created with the snowboarding superstar Zeb Powel, we’re hosting two special Shop Events where you’ll have the chance to experience the collaboration up close and, most importantly, meet Zeb in person.
Come by, check out the new collection, meet Zeb and hang out with the local snowboarding community. Expect music, good food, drinks, special goodies, some skate action and plenty of good vibes throughout the afternoon.
Munich
October 1st | 15:00 – 19:00
Blue Tomato Shop Munich (Oberanger 16, 80331 Munich)
Vienna
October 3rd | 15:00 – 18:00
Blue Tomato Shop Vienna (Neubaugasse 3, 1070 Vienna)
Go Riding with Zeb & his crew
On October 2nd, Zeb and his crew will be heading to Hintertux, for the Hintertux Openingand you could join them.
We’ll be giving away bus tickets for the ride to Hintertux, and an exclusive breakfast with Zeb before that, giving you the chance to spend a day on the mountain with Zeb and the crew.
Want in? Stay tuned and keep an eye on the Blue Tomato channels for all the details and your chance to win.
So save the dates, grab your crew and come celebrate with us.
Meet Zeb. Discover the collection.
There’s nothing else you should be doing on those dates.
About Burton and Zeb Powell
Burton is more than a snowboard brand – it's the brand that put the sport on the map in the first place. Founded by Jake Burton Carpenter in a barn in Vermont in 1977, Burton turned snowboarding from a backyard hobby into a world-class sport. Today the label stands for innovation, sustainability and genuine rider culture – and for athletes who embody exactly that: creativity and style without compromise. One of them is Zeb Powell. The goofy-footer from Waynesville, North Carolina, born on 18 January 2000, has made a name for himself with a unique blend of buttery-smooth rail game, shifties and tweaked-out grabs. His breakthrough came at X Games Aspen 2020, where he took gold in the Knuckle Huck event – followed by silver in 2021. Powell isn't just about contest results: through his video parts and unmistakable personality, he brings a new generation to the board and shows just how diverse and expressive snowboarding can be.