Magenta is the most stylish thing France has to offer. Founded by Soy Panday and Vivien & Jean Feil in 2010, the collective from Paris and Lyon has been sticking to its philosophy right from the beginning: sophisticated collections, fast street skating, great artworks. All from one hand! The Notre-Dame Sweater sums it up. Invitingly comfortable, always stylish and damn practical. A favorite piece.
Brothers Vivien and Jean Feil started Magenta in 2010 when they felt that skateboarding was becoming too commercial. They were on the verge of giving up, but luckily for all of us, they decided to channel their energy into starting their own brand instead. With out of the box graphics, drawing inspiration from France and Japan and a small team of French pro skaters, Magenta is a breath of fresh air on an otherwise US heavy market.