The Iriedaily City Zen Rolltop with a clear design is the perfect backpack for urban playgrounds and a sweet buddy in sloping terrain. Roll it up, put in your things and close it in the same way. Padded back and backstraps make it comfy to carry your stuff.
There is no one right way to start a successful business and Iriedaily is one example that breaks the mold; A silk-screen printing business turned streetwear brand. With its roots in Berlin, Iriedaily focus on responsibility and respect while constantly striving toward one goal: staying different.