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In 1986 Etnies was founded as the first shoes and clothing company in action sports that was owned exclusively by skaters. Etnies was also the first brand to come up with a real pro model skate shoe. Year after year they push skateboarding to a new level with their innovative technology.
Etnies was the company that put skate shoes on the market. Created by skateboarders for skateboarder, the company was built from the streets and taken to the next level through pure entrepreneurial drive. Their team roster reads like a whos-who of skateboard legends. With a huge heart for the environment, they set up the Buy a shoe, plant a tree initiative" in 2011 and have successfully planted over 1 million trees. "