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Billabong is a brand made by surfers, for surfers. The company was established in 1973 by Gordon Merchant and his partner Rena. Just a short time later they grew massively in popularity.
Starting off as a one-man show with Gordon Merchant sewing boardshorts at his kitchen table in 1973, Billabong has since grown into one of the larges players on the boardsports market. The Billabong family was extended to include brands such as Element, RVCA and VonZipper throughout the 2000's and together they are a growing force on the market.