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Making of catalogue 2016

AS EVERY YEAR

Making of catalog
Enyoing work

Hooray, we are some happy people here! Why? Two good reasons. First, our good friend Powder is about to come back and second, the time has come where we can finally present you our brand new Blue Tomato Winter catalogs. There’s something for everyone: Snowwear from the popular brands such as Burton, Volcom, Roxy, O'neill, and Co. will give you glad eyes. Be prepared for Accessoires. Goggles, Protection and Beanies will make your heart beat faster. The Technology and the design of your new favorite Snowboard or Skis will definitely make you fall in love.

Although, until we reach this point some time has to pass on…

Let’s go back one year: About 365 days ago the team of Blue Tomato purchasing began to define the styles and products of various brands for the winter catalogs: street style, snowboarding, free skiing and our style booklet. After receiving the brand samples, they are sorted and prepared for the shoot. At the same time product and intro texts are written and translated into 4 languages. Our catalogs are published in English, German, French, Italian and Spanish.

Schladming provided the perfect location for our Snowwear shooting, which is the homebase of Blue Tomato. Here we’ve not only got the Superparks Dachstein and Planai, but also good Freeride conditions. An ambition for jibbing and shredding and the perfect spot to get our Action- and Snowwearshots. To present the outfits in style, models were casted previously. It isn’t that easy, to get good photos, especially not in the mountains. Weather is changing quickly and it happened that we lost our models in the fog. Stormy weather! But no worries, we found them again and managed it. Partly because our two photographers, Marcel Lämmerhirt and Samuel Strauss put their back into the shooting.

After the shutter button was pressed countless times and the photos for the catalog were selected, the catalog set up follows. Of course, 3,000 products want to be shown from their best side on the pages. There are a lot of details you have to pay attention to: Starting with the category color right up to the correct price, placement of the tags, the cover and countless steps in between. In the end everything comes together. We are going to spare you the whole to-do list, but believe us this one thing: it is loooong! Various correction laps later the files are sent to the print shop. The catalogs are printed and go either fresh from the press to your house or you can pick them up in our 29 Blue Tomato Shops near you. However, if you prefer the mail you can still have the free ski or snowboard catalog sent home to you. Just click here and off it goes to your home. For those who like it digitally: This way to the online catalog.

As soon as you found your favorite Style, get your phone out and take a picture. It’s not just that you can please yourself with it anywhere, but you can also share it on Instagram. Tag @bluetomato, #bluetomatowinter and the item number (e.g. #12345) and let your friends keep their fingers crossed for you. If you’re lucky, you can be one of our winners we choose every month and get a 500€ voucher for your next shopping adventure at Blue Tomato. The raffle is going on till 31st of December, so hurry up.

A picture is worth a thousand words, so enough of the talking now. Take a look now at the out-takes from the catalog shoot and then look for a nice and quiet place to check out our freshly printed Blue Tomato Winter catalog. Have fun finding your new favorite winter stuff! Enjoy!