New Attributes - Eco Brands
There are three prejudices against fair trade fashion: It’s expensive, it is hard to get it and you look like an eco-activist. Prejudices – Nah, not really our type. Time for a change of thinking. Of course, it’s nice if you get your rose metallic optic blouse for ten Euro. But it’s not right when the environment suffers from this and workers are exploited. There are alternatives:
Fair trade fashion maybe costs more than clothes from the discounter – but there is no big price-difference between conventional trade and produced fashion.
Furthermore the imaginations of colourful batik cotton scarfs, pink harem pants and felt-slippers are no longer part of today’s reality. Eco doesn’t look like eco anymore. And that’s why our repertoire includes the 20 most coveted Eco-fashion labels which we’d like to present you.
We all love our blue planet. We all treasure the nature. And we all know that without a healthy ecosystem we could only do our sports in a “glass dome”. Snow-Domes and Wave Pools are maybe a good alternative if there is no other possibility, but we actually just want one thing only: Get out into nature. That’s exactly the same attitude Rip Curl has.
Rip Curl organizes Beach and Mountain Clean-Ups, they focus on biodegradable materials and they recycle their wetsuits by using them for soles of new sandals.
Dakine is one of our favoured eco-brands as well: Their backpacks are made of 100% recycled PET bottles and they have a special collection with clothes that are all made of trash from mountains around the world.
In our Online shop we have a lot of brands with eco-clothes, a couple of them are all eco through – we vouch for that: Airblaster, Berghaus, Black Diamond, Butta, Coalatree, Dakine, Dickies, Dr. Bronner, Haglöfs, Holden, Jones Snowboards, Lib Technologies, Patagonia, Peak Performance, Picture, Planks, Roxy, Wood Fellas, Zanier.
But of course: Look who’s talking.For us as well it’s really important to observe the standards and to exceed them. We promise, that the Blue Tomato Clothes are produced under fair conditions in Turkey. Short distances, environmentally friendly production processes and materials for our collections are another confession of love to the nature and all action-athletes.
Here they are: Our new Eco-Attributes!
This term has a really complex and multifaceted history. Originally it means “to last and persist”. A sustainable producing includes the production, work conditions, packaging materials and the sustainable use of resources. According to that a product is sustainable, if a part of the product cycle is sustainable. For example if only sustainable materials are used (organic cotton, jute, hemp). But there are also products where the whole product cycle, from the production to sale, is sustainable.
The word „recycled“ is used for a product that is made of materials that were used for other things before. One example for this is the collaboration between burton and mountain Dew. In the production they used recycled PET bottles for their polyester fibres.
„Organic“ means that no synthetic chemicals like unnatural pesticides or dyes are used in the product cycle. So it’s not just the fibre, but the whole cycle can be called “organic”. Fibres that are used for an organic product are for example cotton, linen, silk, wool, hemp, tencel, bamboo or leather.
To sign sustainable products there are various certificates that contain different kinds of sustainable criteria. One of the most well-known is the blue sign-certificate. The label is known for strong environmental- and health standards. The whole basic line is 100% cotton certified and without pesticides and artificial fertilizers.