Since 1985, Patagonia has pledged 1% of sales to the preservation and restoration of the natural environment. 1% for the Planet is an alliance of businesses that understand the necessity of protecting the natural environment. They understand that profit and loss are directly linked to its health, and are concerned with the social and environmental impacts of industry.
Patagonia's mission statement is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis." Clear as day! They work hard to produce innovative, high-quality, simple and utile apparel that help explorers and outdoor enthusiasts achieve their dreams."