The Essential Bikini is exactly that and belongs in every girl's swimwear pile. Summery, easy to wear colours, a fixed triangle with adjustable back and neck straps and low, hip-fit bottoms make it one of our favourites and one you'll go to time and time again.
In 1952 Jack O'Neill set up a small surf shop on the shores of San Francisco. Despite none of his friends believing in him, he went on to build the world's leading wetsuit company in just a few years. It just goes to show - if you want something bad enough don't let anything hold you back. We truly and wholeheartedly identify with this story as it rings so close to home with Blue Tomato being built up in much the same way.