If you have raindrops on your jacket before the rain, can you get wet at all?
The answer is probably yes, but the jacket is cool anyway!!
Derived from the ancient Germanic term "Naket", meaning nakedness in the sense of undisguised or personal appearance. Very fitting for a brand aiming to make a statement with their slightly edgier style. Be true to who you are, and don't be afraid to show it. Words that we live and learn by every day.