Studies have proven that by the sole act of smiling, endorphins are released into our bodies which make us happy. So to have a shirt that calls to smile, is worth pure gold. The basic long cut shirt in top quality cotton from Iriedaily unites with the uplifting artwork of artist Vera Albers into a super cool happiness favorite shirt.
There is no one right way to start a successful business and Iriedaily is one example that breaks the mold; A silk-screen printing business turned streetwear brand. With its roots in Berlin, Iriedaily focus on responsibility and respect while constantly striving toward one goal: staying different.