This jacket is for those days when a small umbrella won't fit in your bag. When it's rainy and ugly outside and you can't just sit inside, you definitely need a waterproof jacket to protect you. The Badu Jacket by Iriedaily is not only water and windproof, it's also breathable. And for those wondering, no animals were harmed or killed in the production of this jacket, it's 100 % vegan.
There is no one right way to start a successful business and Iriedaily is one example that breaks the mold; A silk-screen printing business turned streetwear brand. With its roots in Berlin, Iriedaily focus on responsibility and respect while constantly striving toward one goal: staying different.