John John Florence raised in the powerful conditions of the north shore of Oahu. Proven across the world. At only 24, John John Florence’s surfing has already changed the way many view the sport. Fresh off releasing what many consider the greatest surf film ever and winning his first
World title, John John continues to define what it means to be a modern surfer.
Get a bit of the JJF Style and grab a tee of Hurley's team rider.
Bob Hurley was a surfboard shaper always looking for ways to make his boards lighter, faster and more flexible. His true stroke of genius came when he applied the exact same approach to boardshorts. In 2007, the infamous lightweight, stretchy, water-repellent Phantom fabric was created, completely changing the game and setting a new standard for performance in water.