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In 1986 Etnies was founded as the first shoes and clothing company in action sports that was owned exclusively by skaters. Etnies was also the first brand to come up with a real pro model skate shoe. Year after year they push skateboarding to a new level with their innovative technology.
One of the few big skate brands to have its roots in Europe, etnies have been making skateboard specific shoes and apparel since 1989. With a huge heart for the environment, they set up the "Buy a shoe, plant a tree initiative" in 2011 and have successfully planted over 1 million trees. Now that's what we call dedication to the cause.