MAKE IT COUNT is a series of amateur skateboarding events throughout the world designed to seek out new talent and promote the Element message of social awareness, environmental stewardship, and positivity. Rather than a cash prize, the overall winner is awarded unforgettable memories, a taste of culture from around the world, and a newfound vision for a career in skateboarding…truly an experience of a lifetime.
Earth, Fire, Wind, Water. Element has always been slightly ahead of the curve, focusing on ethical production from the get-go. Supplying happy customers with everything from skateboard to apparel in the last 30 years, Element have managed to remain a strong player on the market even through turbulent times. Their motto "We are more than a business, we are a family" rings true to our hearts, because in our eyes, it is the best possible way to run a company.