Earth, Fire, Wind, Water. Founded in 1992, Element has always been slightly ahead of the curve, focusing on ethical production from the get-go. With a wide selection of skateboards, shoes, apparel and accessories, Element have managed to remain a strong player on the market even through turbulent times. Their motto "We are more than a business; we are a family" rings true to our hearts, because in our eyes, it is the best possible way to run a company.