Rich in features and style, the Prime Tide puts you in the know with the most accurate pre-programmed tide data. The lightweight construction and comfortable materials allow you to live your life while staying in tune with the water while leaving your wallet intact.
Never miss a tide again
Tide effects all activities in and around the water. Your session will only be as good as the conditions allow. When you know the conditions you control your session. Our pre-programmed tide data uses extremely accurate prediction algorithms which account for lunar and solar orbit periods for every beach location.
Surf, fish, dive
Consult your watch and hit the water. We have you covered with 175 global beach locations to predict your local wave or your fantasy trip.
A recipe for thrill seekers. Electric mixes California’s rich surf, skate and snow culture with a smooth blend of music and art to give you optics like you’ve never seen before.