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A premium producer of eyewear, Electric made a name for themselves for the high quality and unbeatable performance of their action sports products. Their shades and goggles are made for the snow!
Electric products are made to suit an active lifestyle, all the while making you look good no matter what you get up to. Pulling on outside influences like music and art, Electric have taken on a new and fresh outlook on action sports culture. Constantly pushing the boundaries and limits of innovation, they are in the business of creating excellence.