Bronx Wheels may be fairly fresh to the skateboard market but that's certainly no bad thing. Skillfully and well thought out they mix up the skateboard scene with different urethane qualities and finishes. The Cloud Formula, Select Formula, Force Formula and their Platinum Formula.
Named after the coolest and most multicultural of New Yorks five boroughs, Bronx Wheels is actually a European company. They chose the name in the spirit of an open, multicultural society. The European wheel brand makes high-quality wheels from the best available urethane.