LAB is the new division of Billabong that collaborates with artists, musicians, designers, photographers and icons of surf, that inspire surf culture today. LAB meticulously curates the collaboration into a premium LTD collection. It is with great pride that Billabong presents the 2nd collection with one of the world’s greatest artists, Andy Warhol.
“Warhol’s rebellious spirit and attraction to non-conformists led him to southern California in 1968 where he spent two weeks filming surfers as part of his underground film San Diego Surf. The Foundation is proud to collaborate with Billabong to celebrate individuals who refuse to be defined by convention.”
Michael Dayton Hermann, the Andy Warhol Foundation
Starting off as a one-man show with Gordon Merchant sewing boardshorts at his kitchen table in 1973, Billabong has since grown into one of the larges players on the boardsports market. The Billabong family was extended to include brands such as Element, RVCA and VonZipper throughout the 2000's and together they are a growing force on the market.